Here are a few more details on the company behind the 2017 Super Bowl‘s most controversial ad.
1. What’s The 84 All About?
While Orwell references might be timely, it turns out the number in 84 Lumber’s name refers to the farmland community of Eighty-Four in Washington County, PA where the company is headquartered.
2. Diversity has been critical to the company’s success
Under owner Maggie Hardy Magerko, the daughter of founder Joe Hardy, 84 Lumber currently operates more that 250 stores across the U.S. and it’s planning to expand further by putting up new outlets on the West Coast.
3. They bet on a risky ad strategy and won
84 Lumber’s Super Bowl ad was intended to make a “patriotic” statement that portrayed the U.S. as a “great land of opportunity.” That’s according to an interview Rob Schapiro, chief creative officer at ad agency Brunner, who was interviewed by Business Insider.
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